About Aarzoo
About
Aarzoo was created to fill a gap that most platforms overlooked.
After working in traditional matchmaking, founder Kamakshi Madan recognised that the LGBTQ+ community had no access to safe, thoughtful, and private ways to build relationships. When same-sex relationships were decriminalised in India in 2018, it marked a turning point.
Aarzoo initially started off as a matchmaking service in 2020. The idea was to create a private, human-led process where LGBTQ+ individuals could explore relationships without being exposed or misunderstood.
Over time, we realised that our clients were not only looking for partners. They were looking for belonging. What started as matchmaking evolved into something larger.
This shift led to the creation of our community-led initiatives like the Aarzoo Coffee Club. And to provide further support, we put together a team of queer affirmative therapists and lawyers.
Expanding into the events space, we have curated flea markets and pop-up events that support queer entrepreneurs and small businesses.
Today, Aarzoo stands as more than a matchmaking service. It is a growing ecosystem where relationships are nurtured, conversations are encouraged and community is celebrated.
